[IGDA_indies] next steps

[Ben Sawyer]

If it's a free flyer rack or a bulletin board which some resturants and
other places have it probably couldn't hurt although I'd wonder about =
the
work reward ratio.  However, if what you're talking about are postcard =
racks
the bars have these are run by marketing companies that provide these =
and
you must purchase them or you'll be cleaned out.=20

I did some research on these for an article on game related collectibles
because people actually collect them and a number of game companies have
used them.  You can find resellers too.  One of the biggest is Ralph's =
Rack
Cards which is on the Web at =
http://members.aol.com/rackcardking/index.htm

The two biggest companies are Go Card (www.gocard.com) and Max Racks
(www.maxracks.com) others include Hotstamps, Brandaid, Eyecards and
Supercard.   =20

The rates are pretty prohibative for anyone with anemic budgets.  The =
lowest
price is $1600 and it goes way up to $10,000 and more.

A variation of your idea that can be cheaper are stickers to hand out to
people at clubs or bars, or friends, etc. - or to sticker somewhere
appropriate.  Just keep a small bunch with you wherever you go.  A =
friend of
ours used to run a extreme sport clothing company and even today I still
find stickers for their brand everywhere I go.  It's funny I always know
where Bobby has been because I'll see his companies stick in a bathroom  =
bar
in a ski-bar, or in some big city on a wall of posters. =20

- Ben

-----Original Message-----
From: indies-admin@igda.org [mailto:indies-admin@igda.org] On Behalf Of =
Ted
Southard
Sent: Tuesday, February 03, 2004 11:36 AM
To: indies@igda.org
Subject: Re: [IGDA_indies] next steps


Hi,

This is my first post on here, so be gentle ;) I've been reading with
interest this list the past week, and I'm glad it's alive and kicking =
again.
I just wanted to share an idea with everyone on the guerilla PR front:

One thing I've been thinking of doing was printing up small promotional
flyers to put in bars or clubs that have those "flyer racks" or whatever =
you
call them. It's extremely low-cost(paper and printer ink), and low-risk. =
It
could also be low-yield, but for the low-cost/low-risk factors, any =
yield is
good yield ;) The places where they would be accepted are generally
frequented by the young adults that would be interested in games.

Ted Southard
DigitalFlux Entertainment, LLC
Ted@DigitalFlux.com
http://www.DigitalFlux.com


---

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