[IGDA_indies] GDC indie-gathering

[Brandon J. Van Every]

Jason wrote:
> - don't bother with flyers. They'll get binned faster than
> you can hand them out.  Remember, GDC is info overload and developers
get
> handed tons and tons of stuff.

Is that unnecessarily cynical?  I'm sure flyers will enjoy a success /
failure rate with any given person... advertizement is about working the
numbers, after all.

> I would say simple word-of-mouth, and post-GDC follow-up
> would be most effective (ie, a PS in a follow email saying
> "hey, don't forget about the SIG I mentioned")...

Yes, but those are also more time and energy to deliver the message and
to follow up on it.  You get what you pay for.  It's the old "do I want
to sell a few high quality items or a lot of low quality items?"
problem.

> - if you feel the need to hand something out, I'd suggest a
> business card format "flyer".

That's a good idea actually.  Business card stacks are retained as
having perceived value, even if a lot of them are never looked at again.

> Go to Kinkos buy a small pack of printable/tearable card
> sheets. Print the logo, the url, and 3 bullets of what the
> SIG is. Then
> hand those out to seemingly INTERESTED PEOPLE (of course, in
> addition to your usual business card).

Again, the advantage of flyers is quantity.  They're awfully cheap, and
awfully easy to produce.  You don't have to spend as much time
evaluating how interested someone is.

I would say try both.


Cheers,                     www.indiegamedesign.com
Brandon Van Every           Seattle, WA

Taking risk where others will not.

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