[IGDA_indies] IGDA Indie

[Brandon J. Van Every]

I am not excited about marketing / branding campaigns to promote this
SIG.  Personally I think we have to provide harder hitting, immediate
tangible value to indie developers of various flavors.  Not really worth
marketing stuff when we don't even have a product to market.

But if people *do* want to pursue logos / little stickers / whatever, if
that's where your volunteer energies lie and you cannot be persuaded to
other endeavors, I humbly submit that "IGDA Indie" is a better monniker
than what has been previously recommended.  It's short, sweet, Keep It
Simple Stupid.

Compare "Intel Inside."

No idea how you'd like to represent this visually.

I caution: having attempted to get the Python crowd to cough up real
marketing materials and a real logo, not the gross crap they currently
have on www.python.org, coming up with good brand identities and logos
consumes lotsa lotsa hours.  There's a lot involved in being a
professional graphics designer, let alone an armchair one.  It can take
a month of work for a bunch of reasonably cooperative people to come up
with a high quality logo, assuming you actually have a real graphic
designer in your midst.  That's a best case.

Fortunately, I doubt anyone here has a problem with approving and
shipping a logo, once something of reasonable quality is created.  The
Python Software Foundation, in contrast, are a bunch of painful Dilberts
to work with.  Consequently, some parties won't be working with them
anymore.

I guess I'd acutally plaster "IGDA Indie" stickers various places, so
maybe I'm not as much of a crumudgeon about the idea as I thought.  Just
really bitter because of the good efforts a lot of people put into
Python marketing, only to be summarily ignored by techies who can't /
won't understand marketing and don't want to ship.


Cheers,                     www.indiegamedesign.com
Brandon Van Every           Seattle, WA

"The pioneer is the one with the arrows in his back."
                          - anonymous entrepreneur

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