[kj] COOKING VINYL PROMOTE KILLING JOKE RE-RELEASES VIA KAZAA

[Bob Barathy]

Not sure if this has been mentioned yet...
http://www.fmagazine.com/forum/showthread.php?t=931

COOKING VINYL PROMOTE KILLING JOKE RE-RELEASES VIA KAZAA
Here's an interesting one. Cooking Vinyl will promote the re-release of two
classic Killing Joke albums - 'Pandemonium' and 'Democracy' - by making one
track, 'Millennium', available for free via Kazaa.

The promotion is part of a partnership between the independent label,
digital distribution company Uploader and Altnet, the technology company who
provide legit content distribution via P2P networks (or at least that's the
official line - Altnet are co-defendents in the copyright violation case
against Kazaa currently going through the Australian courts).

The label and their partners recognise the huge potential of the millions of
music fans world wide who use Kazaa, and hope to capitalise on that audience
to promote the re-released albums. Cooking Vinyl aren't the first record
label to do this, but both Altnet and British digital distribution firm
Uploader hope the latest promotion will prove the potential of their
specific model, which can then be used by other labels keen to reach that
valuable network of music fans.

Altner's Lee Jaffe told CMU: "We're elated to implement such a strategic
partnership where both the Altnet store and Killing Joke's re-released
albums can receive optimal exposure. Offering the promotional track to Kazaa
users is a great avenue in reinforcing successful synergy between
independent labels and the P2P community."
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